• When the U.S. Dept. of Veterans Affairs closed their campus childcare center, community leaders built Stepping Stones Early Learning Center to fill the gap. Despite fundraising efforts, $600K in debt remained, threatening the center's financial stability.

  • We created a signature campaign video and targeted donor videos for their 'Step into our Future' campaign. The strategy: use videos as the emotional finale to major donor presentations, putting real children and their impact front and center.

  • The campaign raised the full $600,000. As a committee member explained: "Their biggest impact is that they were the feels for our big wig presentation wrap ups. We gave our presentation and then concluded with the fun kids video and then the longer donate video to put the kids right in front of them before we were done."

    • $600,000+ raised - 100% of campaign goal achieved

    • Major donor success - Videos closed presentations with emotional impact that moved donors to give

    • Sustainable future secured - Organization can now focus resources on programs and staff rather than paying off debt

    The videos transformed abstract financial need into tangible impact, showing potential donors exactly what their investment would accomplish. By putting real children and their stories front and center, SSELC could demonstrate the immediate community benefit of eliminating the debt burden.

Case Study:

How we helped Stepping Stones Early Learning Center exceed their $600,000 fundraising goal.